• Marketing and Communications Manager

    We're looking for a talented Marketing Manager to be the star of our show.

Job Description and Person Specification


Job Title:  Marketing & Communications Manager

Reporting to:  Director of Operations & Commercial

Location: Queens Road, Manchester

Purpose: To lead the design and implementation of the company’s marketing and communications strategy, including marketing, customer communications, PR and stakeholder and community engagement.


Main Responsibilities and tasks:


  • Plan, develop and create a range of promotional materials to support the marketing and communications
  • Analyse research and data, acting on the findings
  • Create innovative ways of marketing services to grow passenger numbers and sales
  • Design, manage and execute campaigns to a set marketing budget
  • Liaise and co-ordinate with colleagues to ensure that display materials are current, relevant and consistently comply with brand guidelines
  • Liaise with creative agencies to deliver highly desirable and relevant campaigns

Customer Communications:

  • Manage PR and media activity for the company, both planned and reactive
  • Create positive PR stories around the company’s activities, linking to the company’s vision and value
  • Manage the internal communications strategy, including editing the internal newsletter, ensuring that employees have relevant and up to date information on the company’s activities

Stakeholder Engagement:

  • Promote the company through positive news fed to key stakeholders
  • Celebrate success and promote to key stakeholders
  • Manage the company’s sustainability report
  • Attend stakeholder events

Community Engagement:

  • Be responsible for the company’s community engagement strategy
  • Increasing the company’s profile within the local community
  • Promote diversity and inclusion within the company and wider community
  • Attend community events, promoting the brand

Key Safety Responsibilities:

  • Acting in a manner as to ensure the health, safety, welfare, environment and fire safety of yourself and others in the organisation, as well as any customers, clients and visitors.
  • Ensuring that you and any guests to any company premises understand emergency and evacuation arrangements.
  • Ensuring your working environment is maintained in a safe and tidy condition. 
  • Acting proactively in identifying any unsafe practices or safety risks in the organisation and reporting these through the appropriate channels.
  • Ensuring adherence to all relevant company and Go-Ahead group company policies and procedures.

Knowledge and Skills Requirements:

  • Proven experience of marketing excellence at management level
  • Degree or relevant experience in a marketing and communications role
  • Good understanding of passenger transport and awareness of how the company fits into the local landscape.
  • Good inter personal skills and ability to build relationships with both internal and external stakeholders.
  • Effective leadership skills
  • Effective writer with key attention to detail
  • Creative
  • Flexibility (some out of hours working will be required)
  • A team player
  • Good understanding of data privacy standards/GDPR
  • Strong awareness of the dynamics of social media
  • Understanding and experience of various communications channels in an operational business
  • Excellent Communicator
  • Experience of managing change effectively
  • Highly motivated
  • Clear and concise written skills
  • Organised and efficient
  • Good knowledge of all computer systems, with the ability to learn new systems
  • Ability to work autonomously
  • Effective decision maker


  • Information Seeker - regularly assess information and data; looking inside and outside the organisation for ways to improve.
  • Ideas Generator - value fresh thinking and develop innovative ideas to drive the business forward.
  • Flexible Thinker - consider business challenges from different perspectives, taking into account the views of others.
  • Effective Communicator - Communicate with others in clear, concise and engaging ways.
  • Collaborative Team Worker - Value others’ contributions, encouraging teamwork and collaboration.
  • Active Influencer - Build long-term relationships in order to develop mutually beneficial networks.
  • People Developer - Create a learning and development environment where people can fulfil their potential.
  • Confidence Inspirer - Adopt a positive attitude and builds confidence in others
  • Trust Builder - Achieve results through building relationships based on treating people with respect and dignity.
  • Action Enabler - Make things happen; being accountable for delivering results especially during times of change.
  • Continuous Improver - Look to improve performance through better measurement and evaluation.
  • Customer Champion – Keep the organisation one step ahead of the customer.

To apply for this position, email your CV and a covering letter to: recruitment@gonorthwest.co.uk

Closing date 25th October

Marketing Manager Job Description